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A low shrub 6 to 18 in. high, with the older stems spreading or prostrate, the young flower-bearing ones erect; young shoots downy. Leaves arranged in whorls of four, forming a cross, narrower than in E. ciliaris, and averaging 1⁄8 in. long; dark green above, white beneath, edged with glandular hairs, and downy. Flowers in a dense head of from four to twelve or more blossoms. Corolla cylindrical, 1⁄4 in. long, rose-coloured, contracted at the mouth, where are four shallow recurved lobes. Sepals like the leaves, but more hairy; flower-stalk and seed-vessel downy.
Native of N. and W. Europe, and common throughout the British Isles, where it is abundant in wet heaths and moors. It blossoms from June to October, and although so common in a wild state is well worth planting in masses in the garden. It is sometimes confused with E. ciliaris, under which the distinctions between the two are pointed out.
† ‘Pink Star’. – Flowers star-like, bright pink, held upright. Foliage grey. The original plant was found growing wild in Cornwall.